Media-stream of metropolis has a strong effect for human consciousness. We do not track what we read or what we look at, what falls into our memory and what affects to our consciousness, we do not have time to analyze what is happen and to understand it because of hurry and fear of missing something. There is infinity of such details and they lives inside us over the years and it's influencing for the worldview. Gusakova proposes to pause and give yourself a time to ponder for meaning of any arbitrary line from a newspaper or advertising slogan read, to understand what it really. And most importantly question: should you to do what there is an automatic striving for or not.